6 Useful Survey Questions to Ask Your Website Visitors
July 18, 2012 Leave a comment
Use Online Survey Tools to Help Assess Website Productiveness, Learn About Your Target Audience and Direct More Traffic to Your Website
When promoting a brand or business online, it is important to use an online survey tool to assess if the website is effectively meeting goals. SurveyTool offers web designers and webmasters free online surveys that can be used to get feedback from their website visitors. The questions asked can make a big difference on the type of response, and whether the respondent bothers to complete the survey at all. SurveyTool has done some research and below we’ve listed six useful questions that are specifically tailored for website traffic surveys.
1. How did you find us?
This question is important, however you might want to narrow the potential answers by structuring it as a closed-ended query. Offer predetermined multiple-choice answers: Web Search, Advertisement, Referral, etc. and offer an Other blanks space in case the participants circumstance is not represented in the answer selection.
2. What were you looking for?
This survey question will help you understand your target market better as well as confirming if you’re reaching them. If you notice that the participants are answering that they found the exact product, service or information they were searching for then good for you – you’re reaching your desired audience effectively. However if you notice that the answers aren’t as satisfied as you would like, it’s time to improve your product or update your website.
3. What search term did you use?
While there are online website tracking and analytics services that can answer this question without getting website visitors involvement, some site administrators might prefer the answers straight from the audience. Using a free online survey to ask visitors what search term they were using confirms whether or not your site is properly optimized for your target niche. If you find that the search terms being used don’t include your site’s targeted keywords or phrases, then you can use the information gathered to tweak your site’s SEO campaign.
4. What site referred you to us?
This is a great survey question that will help to ascertain what sites are driving the most traffic to your site. If you’ve spent time getting the word out about your site using social media, then seeing Twitter or Facebook among the answers to this question will let you know that your marketing efforts are on the right track. And often you might find that an associate or blogger has done you a favor by directing some of their traffic to your site, so this is a great way of tracking the assistance and returning the favor with a link back or a thank-you email.
5. How well did we provide you with what you were searching for?
This question might be best constructed as a scale (1-5, 1-10) and is another type of closed-ended survey question that will help you gauge the satisfaction – or dissatisfaction – of website visitors. While this won’t help you discover specifically what is pleasing or displeasing visitors, it is a simple survey poll that most visitors can answer simply without having to worry about providing details. If you see responses around the upper end of the scale, you’re doing things right! If you see a lot of low numbers, give the site an overview and initiate improvements.
6. Was there any particular feature you were hoping to find but didn’t?
Even if you see a lot of happy responses and high numbers, there is always room for improvement and this question will help you know where to focus your energy. If visitors aren’t satisfied with their experience on your website then this gives them a place to voice their disapproval and notify you of where your website could improve.
Use An Online Website Survey to Improve Performance & Customer Satisfaction
Using an online survey to question site visitors will help you discover if your website is effectively promoting your service or brand. Keeping your finger on the pulse of your target audience’s opinion of your site is key to discovering how to best serve customers and earn their online approval. If you’d like more info on designing a free online website survey, here are some pointers regarding how to construct questions for a survey that will assist with gathering productive data.
Visit us at www.SurveyTool.com and create your first survey today!